LaSisa: Lightning-fast digitalisation of international recruitment in 96 hours

Client

LaSisa Agency is a leading recruitment agency specialising in staffing 5★ resorts and premium hotel operations. Before working with PTR Group, the entire process ran on manual spreadsheets and email, dramatically limiting the number of candidates the team could process in a single cycle.

The client needed a step change — with no option to pause an active recruitment season and no room for the 3–6 month implementation timelines typical of HR-tech projects.

Problem

Recruitment in the 5★ resort segment has two contradictory requirements: high volume (hundreds to thousands of candidates per recruitment window) and high personalisation (a premium impression from first contact and clear communication at every stage). A spreadsheet-and-email workflow can only scale one of these dimensions — speed or interaction quality. As demand for staff grew, the LaSisa team hit the ceiling of both.

Concrete bottlenecks before implementation: every candidate had to be manually entered into a spreadsheet; statuses were updated inconsistently between recruiters; emails were written individually, leading to 2–3 day delays in candidate responses; there was no clear visibility into how many candidates were in which stage or when they had been "lost".

An added complication: the implementation could not disrupt the active recruitment process, which by the briefing day was already handling hundreds of live candidates.

Solution

PTR Group deployed an end-to-end recruitment platform built on an AI-native dev workflow — instead of integrating an off-the-shelf ATS that would require long configuration, we built a custom system tailored precisely to the LaSisa process. As a result we went from briefing to a production system in 96 hours.

Architecture: a candidate data layer with structured statuses and full interaction history; an automated email layer that sends personalised communication at every step of the process (application received, additional documents requested, interview invitation, outcome); a recruiter interface built around fast keyboard navigation — because recruiters process hundreds of candidates a day, every extra click is lost productivity.

Security and GDPR were first-class requirements — candidates submit sensitive personal data and the client needed certainty that the system meets European protection standards. Data is segregated by role, retention policies are set per document type, and the full communication trail is auditable.

Result

Since launch, LaSisa can serve massive growth in demand for 5★ resort staffing with half the administrative load per recruiter. Response time to candidates dropped from 2–3 days to minutes for routine communication — candidates receive a personalised reply immediately after submitting their application, improving brand experience and reducing drop-off between stages.

Management has real-time visibility for the first time into how many candidates are in which stage, where the process is slowing down, and which positions have insufficient funnel coverage. Decisions about reallocating capacity are based on data, not estimates.